What is the market trend of nutritious food
Release time:
2025-09-09
The current nutritional food market is very active. To understand which products are popular, we can actually gain a clear understanding from some specific high-growth categories and market trends.
Below, we have compiled a summary of the popular nutritional food categories and core products currently available on the market for your quick reference.
Popular categories Core products / Examples of star ingredients Reasons for attention / Pain points addressed
Bone health
Calcium, Vitamin D, Glucosamine Chondroitin
Targeting the joint and bone maintenance needs of all age groups, especially the elderly; it is the leading category in the health food market in terms of scale.
Oral beauty
Collagen peptide, hyaluronic acid drink
Primarily targeting beauty and skin elasticity enhancement, the Chinese collagen peptide beverage market boasts a size of approximately 7.5 billion yuan, with a growth rate reaching up to 20%.
Health management
Sleep management: GABA, melatonin, and semen ziziphi spinosae
Intestinal health: probiotics (lactobacillus, bifidobacterium, etc.)
Liver protection: Milk Thistle and Liver Protection Tablets cater to specific health needs arising from modern high-pressure lifestyles, such as sleep issues (especially among young people), intestinal flora balance, and liver protection during late nights.
Infant nutrition
Algal DHA, probiotics, lysine, calcium/zinc supplements
The demand has shifted from "supplementing basic nutrition" to "solving specific problems", such as enhancing immunity, promoting brain development, and improving intestinal health.
Sports nutrition
Hydrolyzed collagen peptide, whey protein
Used for joint protection and energy replenishment after exercise.
After understanding which products are popular, understanding the underlying consumer trends can help you make better choices or judgments.
From "broad-spectrum supplementation" to "precise targeting": Consumers are no longer satisfied with "one-size-fits-all" products like multivitamins, but instead seek products with extremely clear ingredients and efficacy. For example, search keywords in the probiotic market have shifted from the general term "probiotics" to specific functions such as "regulating the intestines".
"Solution" replaces "single product": The industry is shifting from "selling products" to "selling solutions". For example, sleep management is no longer simply selling melatonin, but has shifted to an integrated management solution that combines mood soothing and metabolic regulation.
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